Advertisements, and what they appeal



If we pay attention a little bit more, we can see advertisements everywhere; on the road, in the buiding, on TV, in soccer field, on Internet and so on.
Do we get them? I mean, do we know what they want to say? Of course, we know what they want us to do. 'Buying it'. However we don't know that much about what they try to say. They might cheat on us, and we don't want to be cheated, do you? Surely no, because you don't want to look like a fool who just do what the advertisements want you to do.

Then we should know at first what and how they try to say.

Look at the picture on the left, how do you think that ad trys to cheat on us? we definately know what that wants us to do. That's just 'drink it'! Yes, but, how?

The answer is that this ad stimulates our psychological need, thirst.

See the bottle of beer closer, and you would realize that the bottle seems pretty cold and fresh because of dewdrops on the bottle. Next, you would think that you really want to drink it so the beer can cold you if you are sweating and just coming from a game of basket ball.

What's more, it seems that once you turn the tab, you can just drink it. You don't have to find an opener. Even a cup is just next to you. How comfortable!

The most powerful element in this ad is the water purifier that every one has in their home so they can drink some water whenever they feel thirsty. We can't live without drinking water, so we drink it everyday. They want us to think of heineken as a bottle of water that we drink everyday. That is a kind of how ads cheat on us.

After seeing that ad, if you come to think of a bottle of heineken when you get home from workingout, it means that you get cheated, and the pubilicity part of heineken win.

Oh my gosh, I feel like a bottle of heineken after sitting in front of computer doing this. Damn it, I lost.