Like other vampire movies posters, this ad’s general audience is people who are interested in vampire story and immortal life. However, what’s interesting in this poster is that the major character is a young boy, who is only sixteen years old. In terms of that, this poster can attract teenagers’ attention too.
The promise of this ad is that if you watch this movie, you will see how a sixteen-year-old boy goes on immortal and what the world of the vampire is like.
It seems the ad-makers assume that people who are interested in vampire story and immortal life would like to see how the life goes in the film and teenagers would be curious about what a sixteen-year-old vampire is like.
As you see, there is a guy who looks very young, and the captions say that “meet Darren”, so we notice that the young guy’s name is Darren. By the way, if we look at the tombstone that Darren is stepping on, we can realize that Darren has died at his age of 16, which makes us curious about how a guy who is dead can be alive and step on his own tombstone, which cannot happen in human’s world.
The background is so dark that we can’t see the people’s faces exactly; the ad stimulates our curiosities by setting that background, and more interesting thing is that they are standing on a graveyard alive, which represents the difference between the vampire’s world and the human’s; while people die, the vampires don’t. This one also makes us want to know about vampire’s world.
What’s more, other 3 people behind Darren are dressed pretty much like normal vampire, but Darren is dressed just like other human teenagers, so we feel more familiar with him. Therefore the teenagers might think that he is just one of them, so they want to know about him and watch this movie more.
To sum up, this poster is quite successful in terms that it stimulates people’s or teenager’s curiosities.